Frozz
Frozz is a small Amsterdam based frozen yoghurt enterprise that has a couple of stores in the city centre. While the experience and joy of the frozen yoghurt shops was a big success, they wished to break new ground and take their product to the shelves.
DesignBridge believed the thing that made their stores successful - the ability to pick and choose the toppings in store, needed to be expressed on the tubs.
The thought ‘eating with the eyes’ came to mind, that moment of standing in the queue in store, gazing at the delicious ingredients on display.
This idea was crafted onto the packs through deliciously vibrant, illustrated typography.