TNT

TNT came to DesignBridge in 2014 for a major brand update. The project aimed to bring TNT back to the forefront of the industry amongst competitors that were pulling ahead.

I was the key designer on the project; working up conceptual ideas at the beginning through to roll out of livery, packaging, uniforms, stationery, photography guidelines and internal activation.

Corporate identity, livery, roll out, brand design, concept, big idea, global brand, logistics
Corporate identity, livery, roll out, brand design, concept, big idea, global brand, logistics
Corporate identity, livery, roll out, brand design, concept, big idea, global brand, logistics
Corporate identity, livery, roll out, brand design, concept, big idea, global brand, logistics
Corporate identity, livery, roll out, brand design, concept, big idea, global brand, logistics
Corporate identity, livery, roll out, brand design, concept, big idea, global brand, logistics
Corporate identity, livery, roll out, brand design, concept, big idea, global brand, logistics
Corporate identity, livery, roll out, brand design, concept, big idea, global brand, logistics
Corporate identity, livery, roll out, brand design, concept, big idea, global brand, logistics

The black drop shadow was dropped and ‘The People Network’ took pride of place not just as the new tagline, but as the core idea. This idea is visually represented by an omnipresent circle that travels across boxes to couriers, couriers to vans, vans to planes and so on, so that the whole network is connected.

 

Corporate branding
Global roll out
Brand guardianship
Art direction

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