Into the great beyond…
Stepping away from carribean/pirate-inspired stereotypes, Red Rope Rum wanted to create a new brand story that would engage with urban consumers who dream of the world beyond.
The core idea came simply from the name itself and the way it could be framed in the context of exploration and adventure.
Touching on the multi-sensory experience of travel, a tactile element on the bottle became the inspiration for a monogram that speaks of strength in companionship and a powerful visual language that entices the adventurer in us.
This project was brought to life with the help of Mas Design.