Primate Brewing
By 2018 Robert Muijzert had been perfecting the art of brewing for almost a decade. Wishing to express this expertise but also his raw passion for beer, he chose our hairy cousins as metaphors for each style in the range. And so Primate Brewing was born.
Pinkies out!
Each beer in the Primate Brewing range is ascribed a simian character. We commissioned and directed comic book illustrator, Raul Valdes, to bring these characters to life.
To set these exceptional brews apart from the rest, a touch of class was added to the images. The primates, while wild, are also craft beer connoisseurs; look for the raised pinkies!
To tie the range together, a bold logo mark and an adaptable label were designed that could harbour a diverse range of illustrations for current and future beers.