Blue Band
A household name. An icon diluted by change in ownership. But with another change came the opportunity to set the record straight.
Hired by Anthem for two weeks I was tasked with bringing the truth and simplicity back to the no nonsense household favourite.
I began by redrawing the famous blue band itself and the bow for the front of pack. Several applications were proposed but finally the simplest and most familiar design won out.
Now on shelf, Blue Band is recognisable as ever.